Platform architecture & simplified campaign creation
MNTN Express
A 0-to-1 platform rebuild that made connected TV campaign creation approachable for advertisers new to AdTech.
Business problem
The challenge
The full advertising platform exposed more settings and terminology than new customers needed to launch a campaign confidently.
Technical solution
Our approach
React frontend, reusable UI packages, authenticated APIs and legacy platform integrations.
- 01
Rebuild the platform
Led the frontend rebuild, repository foundation, architecture, deployment pipelines and legacy integrations. Defined service boundaries and API contracts.
- 02
Simplify campaign setup
Built creation, editing, review, launch, duplication with unique names and campaign stopping. Removed unnecessary settings and presented one budget over the existing multi-flight backend.
- 03
Keep the underlying rules
Combined prorated initial flights and recurring monthly budgets into a single display. Supported scheduled, continuous and ended campaigns; bounded reporting to relevant flight dates.
- 04
Guide the next decision
Integrated spend-confidence badges and recommendations, subscription budget presets, custom amounts, estimated daily spend and monthly reach.
Results & impact
Project outcomes
A 0-to-1 platform rebuild that made connected TV campaign creation approachable for advertisers new to AdTech.
Platform ownership
Architecture, frontend implementation, legacy integration and deployment.
Simplified customer experience
A single understandable budget backed by established flight and billing rules.
Visual assets
How the workflow fits together
MNTN Express
flowchart TD A["Campaign setup"] --> B["Single-budget experience"] B --> C["Authenticated APIs"] C --> D["Existing flight and billing rules"] D --> E["Review and launch"]
Tech stack
Technology and ownership.
Led the MNTN Go / Express frontend rebuild and delivery, integrating with existing platform services and their business rules.