Campaign scheduling & budget orchestration

Flighted Budgets

A reusable budget system supporting seasonal flights, recurring spend and consistent rules across successive product generations.

View the workflow Explore the build

Business problem

The challenge

Advertisers needed flexible campaign schedules and budget changes without breaking billing, spend history or downstream delivery.

Technical solution

Our approach

Backend-owned validation and flight logic reused by Premier UI, PAPI, Express and Nova.

  1. 01

    Build the original system

    Built the Premier UI and GaryQL feature with backend-owned validation: monthly/fixed-date flights, previews, proration, overlap boost/replace, gaps, spend-aware changes, timezone boundaries, parent/child splits and active/scheduled/ended states.

  2. 02

    Protect downstream behavior

    Handled extension campaigns, start/end synchronization, pagination/filtering, audit fields, upsert/archive behavior and UTC boundaries through legacy SHAPI and core-flight integrations.

  3. 03

    Test and migrate the rules

    Wrote unit and integration scenarios, logging and observability. Migrated the rules into PAPI, Express and Nova; simplified Express into a single-budget experience while preserving full Nova functionality.

  4. 04

    Enable adoption

    Created Confluence documentation, Loom walkthroughs and migration/QA training. Connected the system to deliverability, audience sliders, Flat CPM and nightly core-flight processing.

Results & impact

Project outcomes

A reusable budget system supporting seasonal flights, recurring spend and consistent rules across successive product generations.

Up to 30%

Reported seasonal revenue increase

The flighted-budget feature supported more flexible seasonal advertising.

Shared rules

Reusable across product generations

Backend validation stayed consistent through frontend and API migrations.

Visual assets

How the workflow fits together

Flighted Budgets

flowchart TD
  A["Customer budget and schedule"] --> B["Backend validation"]
  B --> C["Preview and confirm"]
  C --> D["UI flights"]
  D --> E["Core flights and delivery"]
01 Backend-owned validation and flight logic reused by Premier UI, PAPI, Express and Nova.

Tech stack

Technology and ownership.

Built the original budget feature and its subsequent integrations, tests, documentation and migrations.

ReactNode.jsGraphQLPostgreSQLSequelizePAPIUnit testsIntegration tests