Internal tools & customer-service workflows
Campaign Operations Tooling
Operational tools for private-marketplace deals, insertion orders, customer notifications and campaign support.
Business problem
The challenge
Campaign operations crossed inventory, billing and support systems, requiring traceable tools and reliable event handling.
Technical solution
Our approach
Command Center tools, GaryQL mutations, scheduled reporting and customer-service integrations.
- 01
Manage marketplace inventory
Built PMP vendor/group/deal tools: prefix validation, many-to-many membership, channel/date/budget controls, edit/detail drawers, pagination, synchronization and archive handling.
- 02
Support billing and review
Built insertion-order create/query/archive and invoice/user resolution; improved UI validation and preview/download/PDF workflows. Extended guest creative review and Zendesk escalation.
- 03
Route useful notifications
Added budget/launch/pause notifications with deduplication and company/budget/pause-reason context. Built a scheduled Lambda for daily month-to-date revenue alerts and reporting integration/tests.
- 04
Prototype faster operator workflows
Built an editable-tree bulk-update prototype for campaigns, budgets and audiences with duplication/deletion, plus command-palette hackathon search/navigation.
Results & impact
Project outcomes
Operational tools for private-marketplace deals, insertion orders, customer notifications and campaign support.
Inventory and billing operations
Tools connect editable records with downstream synchronization and support workflows.
Revenue and customer-service signals
Operational events and reporting reach the teams responsible for follow-up.
Visual assets
How the workflow fits together
Campaign Operations Tooling
flowchart TD A["Operations tools"] --> B["Validated platform mutations"] B --> C["Inventory and billing sync"] B --> D["Customer-service events"] E["Scheduled reporting"] --> D
Tech stack
Technology and ownership.
Includes production-system contributions and explicitly identified bulk-edit/command-palette prototypes; PDF and support workflows were shared codebases.