Budget recommendations & reporting reconciliation

Audience Reach & Spend Planning

Reach and cost estimates that connect audience planning, recommended budgets and actual campaign spend.

flowchart TD
  A["Audience and campaign goals"] --> B["Reach and cost estimates"]
  B --> C["Budget recommendation"]
  C --> D["Flight budget"]
  E["Recent spend reports"] --> D

Business problem

The challenge

Advertisers needed to relate audience size and cost to a budget decision and understand spend against the right flight.

Technical solution

Our approach

Available Reach UI, budget recommendation APIs and flight-aware spend reconciliation.

01

Make reach actionable

Built audience/cost estimates and navigation into the budget drawer for new and existing campaigns.
02

Connect recommendations to goals

Supported budget recommendations with CPA/ROAS, conversion and visit estimates.
03

Reconcile reported spend

Improved recent-spend reporting, active/batch comparison and association with the correct flight records.

Results & impact

Project outcomes

Reach and cost estimates that connect audience planning, recommended budgets and actual campaign spend.

Connected

Audience and budget decisions

Reach estimates lead into an actionable budget workflow.

Flight-aware

Spend reconciliation

Recent reporting and budget records are associated with the relevant campaign flight.

Visual assets

How the workflow fits together

Audience Reach & Spend Planning

flowchart TD
  A["Audience and campaign goals"] --> B["Reach and cost estimates"]
  B --> C["Budget recommendation"]
  C --> D["Flight budget"]
  E["Recent spend reports"] --> D

01 Available Reach UI, budget recommendation APIs and flight-aware spend reconciliation.

Tech stack

Technology and ownership.

Built reach/recommendation UI and backend spend-reconciliation contributions across the existing platform.

ReactTypeScriptGraphQLPostgreSQLReporting APIsGaryQL